The work behind the outcomes.
A selection of engagements that show how strategy becomes execution, and execution becomes measurable progress.
Veto Creative Agency
Joined a founder-led creative studio to strengthen operations, scale client delivery, and support its evolution into a full-service creative agency.
The work included business planning, client portfolio leadership, delivery systems, financial oversight, team structure, vendor partnerships, media strategy, analytics, and cross-functional execution. This helped build the operating backbone needed to support agency growth, improve accountability, and move complex client work forward with discipline.
Nelson/Kraft & Associates
(Engagement through Veto)
Led a business-first strategic engagement focused on the organization’s model, positioning, growth opportunities, and future direction.
The work included auditing how the business creates, delivers, and captures value, then shaping recommendations across business model design, organizational structure, market positioning, partnerships, and growth planning. The engagement helped clarify what the business needed to strengthen before moving into its next stage.
Phantom Screens
(Engagement through Veto)
Supported a multi-year shift from product-led promotion to brand-led growth for this North American B2B and B2C organization.
The work connected brand positioning, campaign strategy, website transformation, media planning, creative development, partner coordination, analytics, and cross-functional delivery. The focus was to strengthen brand clarity, improve market relevance, and support more integrated growth across audiences, channels, and regions.
Downtown Van BIA
(Engagement through Veto)
Provided strategic communications and campaign leadership for major public-facing initiatives in downtown Vancouver.
The work connected audience strategy, stakeholder priorities, messaging, media planning, creative direction, campaign execution, and performance oversight across civic, destination, and business contexts. Engagements included the 2024 provincial election campaign and the World Cup 2026 destination campaign.
Ally Global Foundation
(Engagement through Veto)
Served as a strategic marketing and event activations partner, supporting integrated campaigns, fundraising priorities, digital strategy, analytics, and organizational alignment.
The work connected mission, message, audience development, campaign planning, paid media, website updates, reporting, and execution systems. The focus was to help the organization strengthen visibility, deepen engagement, and support fundraising outcomes through clearer strategy and disciplined delivery.
Oneida Community Mansion House
Partnered with the Board of Trustees and executive leadership to guide strategic planning for a historic cultural institution.
The work included executive workshops, business model evaluation, governance conversations, positioning, visitor experience priorities, communications direction, and long-term organizational sustainability. The engagement helped leadership move from complex discussion to a practical strategic roadmap.
Hero Network
Advised the founder on commercialization strategy, positioning, customer acquisition, and organizational growth.
The work included building a strategic growth framework that connected business priorities with marketing, operational execution, and scalability. The engagement helped clarify how the company could move from founder-led ambition toward a more structured growth model.
$900K to $1.35M - $1.5M ARR
Strengthened a founder-led creative agency while improving operational structure, client delivery, and business performance.
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